road leading to mountain
dog at the beach with surfe board

 Science-based Nutrition that's Better for Pets and the Planet


Our Aussie Heroes

ADVANCE™ pet food is proudly made with Aussie pets in mind. It’s developed by Aussie scientists with ingredients that are grown and harvested across Australia.
There are hundreds of unseen heroes that work to bring ADVANCE™ pet food to Aussie pets, and we’re so glad that we can share some of their stories with you.

Our Aussie Heroes

Where Science meets Sustenance

dog food packs

Fueled by Aussie Science

ADVANCE™ pet food is scientifically formulated to nourish and protect your pet, no matter what life throws at them.

Tailored to your Pet’s Wellbeing

Tempting even the fussiest eaters, each bowl is bursting with high-quality ingredients and nutrient-rich flavours.

Made for every stage of life

From kittens and pups to fully-grown friends,  ADVANCE™ pet food is made for all walks of life

We're on a Mission to Enhance Pet wellbeing


Evidence-based recipes


Backed by Waltham Institute


Tailored to their needs


Purposeful ingredients


Made for Aussie climates


Premium Pet Food, for a Healthier Life

As a homegrown leader in pet wellness, we've got their health and well-being down to a science.

Nutrition-packed nourishment in every bowl

Omega 3 DHA
Vitamin E
Fermentable Prebiotic Fibre
Natural Colostrum
Green-lipped Mussel Powder
Slippery Elm Bark
Psyllium Husk
Omega 6
STPP (Sodium Tripolyphosphate)
Antioxidant Vitamin A
Natural Colostrum
Pantothenic Acid
Antioxidant Vitamin C

Pet Food without the Footprint.

Our approach to pet wellbeing comes from local quality ingredients, the impact we create, and the one we leave behind. Powered by Aussie science and dedicated to creating a better world for pet communities, ADVANCE™ is constantly improving our working practices to reach our goal of zero net emissions by 2050.