Grounded in research.
Made to nourish.
Served with love.
Expert pet nutrition is the foundation for a long life of good health. At ADVANCE™ we use Aussie science to understand the unique needs of pets and create tailored nutritional solutions to meet each growth and development milestone.
A trusted approach to pet wellness
Backed by the globally-renowned Waltham Pet Science Institute and Guide Dogs Australia, our tailored nutritional solutions are trusted by pet professionals, breeders and owners across Australia and the world.
A mission to enhance pet wellbeing
ADVANCE™ is dedicated to creating a better world for pet communities. We're constantly improving our working practices and working hard to reduce our impact for a better tomorrow.
Nutrition-packed nourishment in every bowl
Omega 3 DHA
Fermentable Prebiotic Fibre
Green-lipped Mussel Powder
Slippery Elm Bark
STPP (Sodium Tripolyphosphate)
Antioxidant Vitamin A
Antioxidant Vitamin C
Loved by owners and their pets
We just love this product and have been using ADVANCE puppy for many years. We also tell all our puppy buyers to feed them ADVANCE.
ADVANCE has proven that it is the best out for our fur babies.
Ann & Dennis O
We started using ADVANCE back in 2006. It has most certainly improved the overall coat, condition and wellness of our dogs.
I like that it’s nutritionally balanced and that my dog didn’t have any hesitation eating it when we first offered to him.