Choose ADVANCE™ for your pet's total wellbeing, backed by world-leading science
Expert pet nutrition is the foundation of a long, healthy life. At ADVANCE™, we combine leading, proven science with tailored nutrition to support every life stage — from playful puppies and kittens to adult and senior pets across Australia.
No one knows your pet like you. But no one knows pet care like ADVANCE™.
Trusted by Australian pet professionals
ADVANCE™ Pet Food combines the best natural ingredients with expert scientific knowledge to develop premium nutritional solutions that are trusted by vets, breeders and pet professionals across Australia.
Better for pets, people and the planet
We’re on a mission to use all the resources we have — our science, our voice, our business and our community — to produce nourishing food, without the footprint. Why? Because we’re building the world we want to live in tomorrow, today.
Proudly Australian made
For over 25 years, ADVANCE™ has been crafted right here in Australia, in regional NSW. Using the finest quality local ingredients, selected with the Australian climate in mind, every recipe reflects our deep commitment to Australian pets and the people who love them.
Science and knowledge packed into every crumb
Backed by the globally renowned WALTHAM™ Petcare Science Institute, our recipes are made from the highest quality ingredients and deliver tailored nutrition for every breed and life stage, for both cats and dogs. Because total wellbeing isn't one-size-fits-all.
