New Look, Same Great Nutrition
ADVANCE™ Dry Dog Nutrition has got a fresh, new look. It's the same expert nutrition your pet has always loved, now in packaging that's easier to find, easier to read, and easier to love. From August onwards, you'll start to see the new ADVANCE™ Dry packs on shelf at trusted retailers.
For Medium Sized Breeds
NEW High Protein range
With 35% protein and grain free, this nutrient-rich recipe supports energy, lean muscle mass, recovery and overall wellbeing.
What should I feed my dog?
Every dog is different. Answer a few questions and we'll provide a personalised food recommendation for them, based on their life stage, size and needs.
For Large Breeds
Your expert guides to dog care: nutrition, wellbeing, training and everyday know-how — backed by science.
Frequently Asked Questions
Yes, some of the recipes have changed to improve palatability, enjoyment and reflect the best available science. The core nutrition profile, quality of ingredients, and the standards you've trusted for 25+ years remain. If you'd like to understand exactly what has changed in your pet's specific product, the updated ingredient and nutritional information is clearly displayed on the new packaging.
There is no change to shelf life.